In their own words:
Ugle is a wooden owl that can be controlled over the internet with an iPhone application. It lets you send colour-messages from your phone to your home. When you change the position of the colors on the owl on the screen, the physical owl turns its head to the chosen color. It is a decorative personal message system where the household has to decide what the colours mean.
I bring up Ugle quite a lot, in talks, in conversation, in day-to-day life. It’s the perfect example of the kind of products that people should be designing for the home — networked but not screaming network, undemanding, ambiently conveying meaning. The meaning is constructed between the people that use it, rather than being dictated by the object.
It is designed for natural tendencies, casual observation, rather than trying to create a new behaviour.
Too many products that come out of the Internet of Things end up putting utility above beauty, whereas it can be both. Ugle demonstrates that it’s possible to have a domestic, networked object that is functional and pleasing to look at (see also the Good Night Lamp by Alex D-S).
Ugle is calm, ambient, networked and beautiful, and that’s what our homes need.