One more time, with feeling.

I downloaded the iPhone app Weddar yesterday.

It’s a cute application that seeks to crowdsource the weather in the area that you’re in. It’s not about meteorological fact (22°C, 6mph Westerly wind, 78% humidity etc), but about how the weather is perceived.

Weddar: how does it feel?

I’m struck by the simplicity of its question, and the basic idea behind it: reporting on how it ‘feels’ is quietly brilliant. How does it feel?