Central is the concept of post-digital. Of taking information that we put into the internet back out of it and using it to make Real Things. To try to avoid experience being completely mediated by screens. Newspaper Club is the most successful expression of that so far.
[Things Our Friends Have Written On The Internet 2008, Ben Terrett]
I don’t want to bastardise Russell’s points to justify my own, but I will.
To me, this comes back to reintroducing friction. Not just online, but in daily interactions. A renaissance of pre-digital platforms.
People like things to hold, to touch, to put on walls, and to tinker with. There’s a reason vinyl sales are rising hand-in-hand with digital downloads. People want to interact physically with things and be aware of them. There’s value (mostly time) in ambient interactions, such as contactless payments, but the physical exchange still feels more real.
The London Cycle Hire Scheme probably owes a good chunk of its success to this. People are engaging with a tactile means of travelling; a physical exertion and mental engagement with paths, obstacles and hazards. This beats the binary, in/out, tube journey. People are welcoming tactility and friction back into their lives.
Other ways in which this can be done in your daily life:
1. Play Board Games.
2. Grind Your Own Coffee.
There’s plenty more, but embracing one or two regularly is important.